How does informed.now compare with a Bloomberg subscription?

Summary: A Bloomberg subscription costs $39.99 a month and buys more news than most readers can finish. If you want the day's facts by text, with no ads, no opinion, and a person who replies, a free text brief beats it.

Get Bloomberg if your work depends on live market data. If you only want to know the facts that moved the world today, you'll overpay $39.99 every month for markets coverage and long features you never open.

What does a Bloomberg subscription buy?

Bloomberg's digital plan costs $39.99 a month, or $399 a year, according to its subscription page in November 2026. The price opens markets coverage, analysis, long features, and an archive that grows by the hour.

For a reader who wants only the day's main facts, the plan holds far more than they'll use.

What does a news site cost besides money?

A news site that runs ads earns more the longer you stay on it. Every headline opens another page, and every page adds its own distractions: Related stories, autoplay video, a newsletter sign-up, and an email pop-up.

Those extra pages cost you attention. You open the site for one fact and leave with 5 tabs, a half-read analysis, and the sense you missed something anyway. The same pages run clickbait: A headline that holds back the point earns the click whether or not the story was worth it.

Isn't Bloomberg's depth worth paying for?

For some readers, yes. If your job moves with a bond yield, a currency, or a company's earnings, Bloomberg's speed and data earn their $39.99 many times over. A brief that arrives once a morning can't follow a price that moves by the minute.

But we bet most people who pay for that depth use only a sliver of it. They subscribe to feel informed, skim the home page, and carry an unread pile from week to week.

How do you decide what's worth paying for?

Run any news source, paid or free, through 3 checks for one week:

1. Count What You Finish: Note every article you read to the end. A low count means you're paying for an unused pile.

2. Check How It Arrives: A source that comes directly to you bypasses the ulterior motives of the app or the feed, and costs less time and attention than the one you have to sieve through.

3. Ask a Question: Comment, email, or text. If a person answers, the source treats you as a reader. If a help center answers, the source treats you as an account.

A free source that fails all 3 checks still costs you the time it takes to scroll past what you didn't need.

Where does informed.now fit?

We built informed.now to pass those 3 checks. It sends one text every weekday morning, and each summary holds the key facts in as few words as possible. There's nothing to open, scroll, or click. We keep out opinion, speculation, ads, sponsorships, and pop-ups.

Our free plan texts you the top headline. The Pro plan sends all 6 news summaries for $55 a year or $99 for life. Reply to any text and a person from our research team writes back.