SMS News
Why text beats email for news
Inbox zero is a myth, and email newsletters know it. Here's why a daily text might be the rest your attention deserves.
Kira Shishkin
There are 4.4 billion email users on Earth, and most of us treat the inbox like a chore we keep almost-finishing. News doesn't belong in that pile.
The average newsletter buries the headline beneath a sponsorship, a CTA, and three "read more" links. By the time you've scrolled to what actually happened today, you've read more about the publication than about the world.
A text message is different. It lands once, it says what it has to say, and it leaves. No analytics tracking pixel. No "view in browser." No 17-message thread to triage.
We built informed.now around that simple promise: tell me what matters, in the place I already check 80 times a day, and don't try to live there.
So far, the people who've switched tell us the same thing: they're more informed and less stressed. The headlines didn't get smaller. The medium did.